Today, there is an interesting article on IBM in the Spanish newspaper El Pais. It talks about the recent strategy of IBM. The firm has now 100 years. In 2010, the consulting and technology services accounted for 56.4% of revenue, programs, 22.5% and machine business 18%. One has to remember that IBM dominated the PC business in the 1980's. Between 2000 and 2010, IBM bought 116 companies.
According to Mr. Zufiria, an executive manager of IBM, the best invention of IBM, which has 76,000 patents in its portfolio, is to sustain the culture of progress. In the last decade, the image of IBM dedicated to the machines has evolved into a company also dedicated to the services and enterprise software. IBM sold his home computer unit to Lenovo, among other movements, bought the consultant Price Waterhouse Coopers Consulting. "This change is a response to globalization and the challenge faced by companies in mature sectors, where part of the offer are already standardized services. This transformation reflects IBM's commitment to build a business based on value proposition. In there, you select investments designed to create a difference. " To Zufiria, customers are seeking solutions and facing transformational issues.
"With Price Waterhouse, it allow us to have knowledge of business processes and provide this global response. " The same principle applies to business management market. "The challenge is no longer in the data warehousing tools. It is situated in the analytical processes around that data, that allow a company to understand their situation and make decisions in real time. " In this area, IBM has invested U.S. $ 14 billion, to create a complete portfolio of predictive analytics solutions with the acquisition in five years of 24 specialized companies.
IBM is really a transnational firm profiting from regional expertise and selling those solutions globally. IBM has made a million dollar bet on free software, "open source". IBM spends 6% of its revenues on research and development. " Thus, explains Zufiria, the company is not seeking an offer that is redundant, or which already exists. "In 2007, opened 500 patents. It was not a selfless act, but IBM was trying to drive the standardization, for example, certain operating systems or software components, so as to accelerate the transition to other software layers on top IBM can provide the greatest value. "
Source: http://www.elpais.com/articulo/Pantallas/IBM/anos/reinventa/elpepurtv/20110613elpepirtv_1/Tes
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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