Digital goods are the fastest-growing category online this holiday, led by e-books, suggesting Amazon.com Inc.’s strategy to conquer the world with cheap e-readers and tablet computers may be producing some early gains.
Sales of digital goods, which also include music and videos, are up about 30 per cent this holiday season, compared to the same period last year, according to comScore data.
Furthermore, mobile commerce surged quickly this year, helped with the proliferation of applications and a better offer of mobile sites, enabling mobile transactions.
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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