There is a interesting article in the NY Times on the art of tech start-up pivoting.
“In the legal and entertainment industry, you can only fail so many times,” Professor Hosanagar said. “But the culture of Silicon Valley is one where failure is embraced.”
A VC adds it is easier when you are a small start-up to pivot and change the business model, since few will notice. For Ben Horowitz, one of the founders of the venture capital firm Andreessen Horowitz. “The art of the pivot is to do it fast and early. The older and bigger the business, the harder it is to change directions.”
Sometimes a pivot is necessary when the pace of Internet evolution has made a start-up’s original plan obsolete. “The Web we were building for a few years ago is almost no longer relevant,” said Michael LaValle, the co-founder of Gojee, a recipe recommendations app. “The Internet changes so fast.”
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalyis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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