There is an interesting Financial Post article about the opinion of Hootsuite's CEO on tech start-ups. Hootsuite is a promising new Canadian tech start-up, that raised recently $3M.
The firm allows businesses to manage and publish to a range of social media accounts including Twitter, Facebook, Google Plus and LinkedIn, without having to log on to separate accounts. Business users can also monitor the success of their social media campaigns using Hootsuite’s analytics service.
For Ryan Holmes: "One thing that has helped is the concept of the lean startup, where you take smaller teams, and work on products that need less dollar capital. Some of the challenges to startups historically were access to capital and intellectual property. However, there has been an evolution thanks to open source technology. Open source has driven down the cost of doing a startup. You can get access to the same open source technology that Facebook and Google use, and you’re able to play with that. Another trend is that the cost of hardware has gone down Consequently, the cost of creating a startup is perhaps a 10th of what it used to be."
Source: http://innovators.financialpost.com/2011/11/28/ryan-holmes-on-why-social-media-is-essential/
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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