The US social gaming market will blow past $5.5 billion in 2015, according to a new report by BI Intelligence. The social games market, including smartphones, will more than double from last year, where BI estimate it was $2 billion.
-Social games will disrupt the traditional gaming industry, by turning gaming into a service and making it free-to-play.
-Social games will break into the mainstream, as new kinds of games appeal to new audiences beyond today's, including hardcore gamers.
-Monetization will improve as more people pay and as social games advertising becomes valuable.
Zynga is well positioned to benefit from this growth, but it will face better competition.
Read more: http://www.businessinsider.com/the-social-gaming-market-will-explode-to-5-billion-by-2015-2012-2?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI%20Select%202012-02-22#ixzz1n8yuQKu5
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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Wednesday, February 22, 2012
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