Apple's iPad has 88% of global tablet web traffic

There should be no doubt in anyone’s mind that Apple’s iPad is the biggest seller in the tablet space, but we have seen many iPad competitors come out over recent months, including Samsung Galaxy Tab 10.1, Blackberry PlayBook, Amazon Kindle Fire, and many more.

However, despite all these Android tablets, according to comScore in October 2011, 95.5% of all tablet web traffic in the U.S. comes from iPad. That is a stunning number. So, is anyone really buying all these shipping Android tablets, and what do people do with them after they buy them? Because they don’t seem to be surfing the Web.

Some of the market share numbers for iPad we could find include:

-83% of U.S. tablet sales.
-68.3% of worldwide media tablet shipments.
-73% of worldwide sales of media tablets to end users.
-61% of global tablet shipments.
-80% of tablet shipments in North America.

In October Google mobile chief Andy Rubin said that there are “a little more than six million Android tablets out there running Google’s services,” meaning they run Google’s apps and the Android Market. Compare that with the total number of iPads sold, as reported by Apple, close to 40 million, and iPad has a market share of 85%.

While the iPad dominates the tablet market, its total impact on online web traffic is still small so far with 1.2% of total web OS traffic (desktop+tablets).


Source:http://royal.pingdom.com/2011/11/17/apples-ipad-owns-88-of-global-tablet-web-traffic/

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis