Yipit a promising daily deal search engine

To read a little analysis of the start-up Yipit, which is a promising daily deal search engine (it is call also daily deal aggregator) you can check the article on the NY times.

http://www.nytimes.com/2011/11/20/nyregion/on-the-move-in-new-yorks-thriving-tech-sector.html?pagewanted=1&_r=1

I already mentioned in a Seeking Alpha article, that personnalisation of search engines combined with new technologies represent the future growth of the daily deal sector.

"Search engines for daily deals can act as brokers and find infomediation opportunities (see my previous article). Thus, by exchanging information on its profile and personal preferences on consuming habits, consumers could find better daily deals tailored to their real needs. Daily mobile alerts-- which can be personalized to customers-- would bring value added to both consumers who can make targeted very interesting deals, and retailers who can reach more "offers-friendly" customers. Geolocalisation combined with SoLoMo, (the intersection between Social networks, Local commerce and Mobile) can be very lucrative in the future for Groupon."

Yipit is starting to do that.

http://seekingalpha.com/article/307899-groupon-vs-amazon-similarities-and-differences-in-creating-value

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis