According to a study by Millennial Media, the smartphone sector is growing quickly.
Thus, it appears that:
-60% of the devices have a touch screen. Only 33 percent of the devices had a touch screen in March 2009.
-Now, all of the 20 top phones are now smartphones.
-The top three manufacturers in 2009 were Samsung (21.6%), LG (12.52%)) and Apple (11.35%). Now its Apple (30.76%), Samsung (14.94%) and RIM (11.76%)
-Mobile ads have evolved: 52% of ad campaigns actions lead to visiting a site compared to 15% in 2009. Click-to-call actions have gone from 1% to 37%. And app downloads surged from 3% to 23%.
-Six verticals — finance, retail/restaurants, pharmaceuticals, automotive, entertainment and travel – experienced triple digit growth year over year from Q2 2010 to Q2 2011. Finance grew by 1,095% while retail/restaurants grew by 956% and pharmaceuticals grew by 426%.
-Smartphones now represent 67% percent of all impressions on devices while connected devices such as tablets and the iPod Touch represent 17% of all impressions.
Louis Rheaume
Infocom Intelligence
louis@infocomintelligence.com
