Showing posts with label mobile internet. Show all posts
Showing posts with label mobile internet. Show all posts

Tuesday, December 27, 2011

For Google's Chairman: "Within 10 years, computers will be 30 times faster…which will allow us to do amazing things."

According to Google's Chairman Eric Schmidt: "Within 10 years, computers will be 30 times faster…which will allow us to do amazing things."

Mobile is a world driver of growth and prosperity. Schmidt highlighted the captive market for these changes by pointing out that, in some countries, people are placing greater priority on having a mobile phone than getting running water at home.

Speaking about the future, Schmidt is optimistic that computers and artificial intelligence will not take over the world. Instead he believes that a complimentary scenario will emerge:

Over five to ten years, human and computers will be distinguishable. Humans will still be very good at what we do — intuition, fun, entertainment, innovation — and computers will get extraordinarily good about what they are very good at, such as needle in a haystack problems and infinite memories.

Schmidt believes that the value of mobile devices is the networks of information that they are connected to, rather than the device itself:

"I don’t think of this as my phone, it is my personal super computer that can answer any question that I care about in life."

Source:
http://www.c-span.org/Events/Google-CEO-Discusses-Internet-and-Censorship/10737426642-1/

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Wednesday, December 21, 2011

5 trends in mobile advertising according to Google, VP Mobile Ads

Here are 5 trends in mobile advertising according to Karim Temsamani, VP Mobile Ads of Google.

1 - Everyone goes mobile
Smartphones and tablets proved that they weren’t just for the geekiest - er, ‘tech savviest’ - among us. These devices are increasingly becoming the norm and they continue to change how people connect with each other, and with businesses, everywhere. According to Google's research with IPSOS earlier this year:
-79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
-70% use their smartphones while in a store.
-77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.

It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile. The mainstream consumer got mobilized in 2011.

2 - Mobile search transforms shopping, forever
Analyzing mobile search trends helped the industry better understand how people were using their mobile devices in 2011. For starters, we learned a lot about the ‘timing’ of mobile and tablets. These devices enable us to be constantly connected to the internet, as mobile usage has proven to be complementary to the desktop. We got a clearer picture of how search is changing the ways we shop and connect with businesses. More people are looking for deals both en route to stores and within them on mobile - in the retail category, “Black Friday” related mobile queries were over 200% higher this year than in 2010. Users have also developed some mobile-specific shopping habits - for example, 44% of all searches for last minute gifts and store locator terms are projected to come from mobile devices this holiday season. For procrastinators, mobile has come to the rescue!

In October, we looked at some of the newest ways marketers can build their businesses via mobile search. But, this is only the beginning - whether people are trying to find or call a business, compare prices in a store, or visit a site or app directly from their phones, search and search ads will be the tools that shape a new shopping experience, enabling us connect with businesses, research and buy products on or offline, all via mobile.

3 - Progress with the mobile advertising pipes

As an industry, we came a long way in terms of improving the ‘pipes’ - the systems, products and technologies that advertisers use to build, serve, and measure mobile ads. It’s still early days, but the progress with standards like MRAID and the momentum behind HTML5, are helping to rally the mobile community and make it easier for marketers and customers to connect on the platform. Getting existing tools to ‘speak mobile’ has been another key to helping mobile advertising grow-up as quickly users and businesses want it to. Across search and display, the tools the industry is already familiar with are getting mobilized. There’s plenty of work still to do, but significant progress is being made - watch this space in 2012.

4 - Tablets join the mobile party

Tablets made quite a splash this year. Usage trends sharpened - we’re seeing that people people use these devices to shop, consume media, have fun, and they do so most frequently in the evenings. Tablets are a third screen to be reckoned with for marketers - we saw a 440% growth in traffic from tablets in November 2011 compared to December 2010 on the AdMob network. The business potential is tremendous: not only are users more inclined to shop and make purchases on tablets, but because campaigns can be more effective running across several screens instead of one, tablets offer an incremental opportunity for marketers. Our research with Nielsen showed that campaigns on several screens can be ‘Better Together’ - indeed, in cases like Adidas’, that proved to be true.

5 - Businesses start (actually) thinking mobile first

Smartphones and tablets aren’t small desktop computers - they’re new devices being used in entirely new ways. This year, businesses began to embrace this at scale and many saw good things happen when they built ad campaigns and websites specifically for mobile. Ticketsnow’s success with a mobile optimized site - increased site traffic, and more ticket sales - is just one example of the benefits of building for mobile. Initiatives like GoMo and platform-specific ad features will help businesses better connect with mobile customers in the coming months, and beyond.

It’s hard to believe, but as far as the industry has come in 2011, we’re still in the earliest chapters of mobile’s story. The ways people connect to businesses on their mobile devices and the tools they’re using to connect from them progressed by leaps and bounds this year and soon, we’ll see the mainstream shift that changes the way mobile connects people with brick-and-mortar storefronts as well. Mobile will be moving full speed ahead in 2012 so keep those sleeves rolled-up and those seatbelts fastened - we’ll see you then.

Source:
http://googlemobileads.blogspot.com/2011/12/look-back-at-2011.html

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Friday, November 25, 2011

New article on Seeking Alpha: 5 trends in mobile advertising

My new article "5 trends in mobile advertising" is now available on Seeking Alpha.

http://seekingalpha.com/article/310211-5-trends-in-mobile-advertising

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Sunday, November 20, 2011

ABI Research estimates that 44 billion mobile applications will be downloaded by 2016.

ABI Research estimates that 44 billion mobile applications will be downloaded within the next five years.

Also a new PwC reports shows that more than half of the 3,282 smartphone owners surveyed use their smartphones for three activities each day: basic communication, accessing news, weather or sports and social network usage. And over the next two years, more than 40 percent of those surveyed expect their activities to increase across 14 different areas, such as travel and healthcare management thanks to apps.



For programmers, it validates the mobile app economy, even as the industry debates the value of platform-specific software as compared to increasing functionality through HTML 5 and the mobile browser.

Source: http://gigaom.com/mobile/why-the-mobile-app-economy-will-keep-growing-quickly/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @ InfocomAnalysis

Yipit a promising daily deal search engine

To read a little analysis of the start-up Yipit, which is a promising daily deal search engine (it is call also daily deal aggregator) you can check the article on the NY times.

http://www.nytimes.com/2011/11/20/nyregion/on-the-move-in-new-yorks-thriving-tech-sector.html?pagewanted=1&_r=1

I already mentioned in a Seeking Alpha article, that personnalisation of search engines combined with new technologies represent the future growth of the daily deal sector.

"Search engines for daily deals can act as brokers and find infomediation opportunities (see my previous article). Thus, by exchanging information on its profile and personal preferences on consuming habits, consumers could find better daily deals tailored to their real needs. Daily mobile alerts-- which can be personalized to customers-- would bring value added to both consumers who can make targeted very interesting deals, and retailers who can reach more "offers-friendly" customers. Geolocalisation combined with SoLoMo, (the intersection between Social networks, Local commerce and Mobile) can be very lucrative in the future for Groupon."

Yipit is starting to do that.

http://seekingalpha.com/article/307899-groupon-vs-amazon-similarities-and-differences-in-creating-value

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Saturday, October 29, 2011

The future of Gaming according to the founder/Ceo of Digital Chocolate

This is the future of Gaming according to the founder/Ceo of Digital Chocolate.

To sum up a game should be available on many screens/platform, offline, online and mobile. A good game has "3 rules": it is simple, hot and deep. Cloud computing is a key enabler with tablets a main driver for new game creation. iCloud of Apple can also facilitates the development of native apps for games. On the other hand, cloud computing for any kind of browser simplifies the life of consumers and leapfrog Apple's iCloud.

See video.



Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Tuesday, September 13, 2011

Mobile Internet will surpass fixed Internet in 2015

According to IDC, tablets and smartphones will drive significantly the consumption of mobile Internet. It will surpass fixed Internet (PC) around 2015 in the number of users. New players such as Amazon in tablets, will push mobile Internet.

This will drive new business models to create value from mobile Internet users.

Fixed and mobile Internet users will increase from 2 billion in 2010 to around 2.7 billion in 2015.

For more analysis on the modifications of technology business models you can read, in the coming weeks the Chapter of the Book:

"Rethinking North American telephony business models in the age of turbulence."
From Louis Rhéaume, TELUQ and Yves Rabeau, UQÀM.
In the book In: Advances in Communications… Volume 8 ISBN # 978-1-61324-794-5
Editor: Anthony V. Stavros, pp. 1- 40 © 2011 Nova Science Publishers, Inc.

Available (forthcoming Q4-2011) on the website:
https://www.novapublishers.com/catalog/product_info.php?products_id=25245

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Monday, May 30, 2011

We are entering a period where some mobile apps are more popular than their initial desktop version

Google has announced that Google Maps for mobile has 200 M users worldwide and growing quickly. While it represents now 40% of Google Maps users, Google predicts that in the next month there will be more mobile users of Google Maps than desktop users. According to Google's VP Marissa Mayer: "Desktop apps will be important but maps on the phone that knows … where you are and where you’re going is a killer app”.

The growth of SoLoMO is coming fast: Social, localisation and mobile.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Wednesday, May 18, 2011

Great innovation serie: #1 = Word Lens

Once per month we will discuss a great potential new innovation. Today to start the serie we will talk about the mobile app Word Lens. For $10 you can access an English-Spanish (vice versa) translator on your cellphone. Trough scanning, a smartphone camera can access this app with no need for Internet or Wi-Fi connections.

New languages are coming soon, such as French.

The owner of the start-up (Otavio Good) received many takeovers offers. He has sold his previous start-ups in video games (Secret Levels) for $15M to SEGA in 2006.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

Sunday, March 27, 2011

US group-buying industry (ie. Groupon) should reach around $3 billion in 2011

According to Local Offer Network the US group-buying industry (ie. Groupon and LivingSocial) should reach around $2.7 billion in 2011 from $1.1 billion in 2010. The number of deals being offered were about 63,000 deals in the U.S. through group buying sites. Just in the first quarter of 2011, there will be an estimated 40,000. Groupon accounts for less than half of those published deals.

The main categories of products and services are Food and Drink (27%), Beauty, Spa & Massage (19%), Fitness & nutrition (7%), Sports & Recreation (7%), and Home Products & Services (5%). The biggest cities for daily deals are Chicago (where Groupon is based), New York City, San Francisco, Boston, and LA.

The report by Local Offer Network can be found below.

Group Deals Industry Report

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Tuesday, March 08, 2011

The mobile computing revolution is a seismic shift

The mobile computing revolution is a seismic shift, according to Nvidia CEO. This chip designer firm is betting heavily on transformation of the infocom industries, whci is PC-centric toward mobile computing. It took PCs around 15 years to fully disrupt the minicomputer and mainframe business. But mobile computing is changing the world faster and will likely disrupt the PC and server markets in a much shorter time, driven by demand for smartphones and tablets. Those tablets and smartphones are much more powerful than 3 years ago and tend to be cheaper, favorising their wide global adoption even in emerging markets.

According to CEO Jen-Hsun Huang, the software makers are moving to smartphones and tablets because that is where the opportunity for bigger sales is. Those software makers are moving very quickly to the best operating systems and hardware, because the shift toward mobile computing is happening faster. Other trends such as cloud computing are accelerating this shift.

Source: VentureBeat

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Monday, February 21, 2011

What are the hot products in the Mobile World Congress of 2011?

Some new features are emerging at the Mobile World Congress of 2011.


-First there are new 3D smartphones where you can take 3D videos (i.e. LG Optimus 3D on Android) and uppload them directly to Youtube.


-Near Field Communication (NFC) technology is also a key feature.  A lot of new smartphones are incorporating NFC enabling payless mobile payments with some merchants.


-HTC is offering phones with "Facebook buttons" enabling faster access to the social network.


-Sony is offering a "Playstation phone" (Sony Xperia Play).


-Wrist watch devices (Sony Ericsson LiveView) where you can access apps, emails and texts without bringing your phone with you.


-More powerful tablets (HP TouchPad WebOS Tablet and Motorola Xoom).


Loluis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Thursday, January 13, 2011

Some key Internet statistics of 2010

The number of emails sent on the internet in 2010 (if we delete spam) was around 11.7 trillion.
294 billion – Average number of email messages per day.
1.88 billion – The number of email users worldwide.
480 million – New email users since the year before.
262 billion – The number of spam emails per day (assuming 89 percent are spam).
2.9 billion – The number of email accounts worldwide.
25 percent – Share of email accounts that are corporate.
Websites
255 million – The number of websites as of December 2010.
21.4 million – Added websites in 2010.
Domain names
88.8 million – .COM domain names at the end of 2010.
13.2 million – .NET domain names at the end of 2010.
8.6 million – .ORG domain names at the end of 2010.
79.2 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
202 million – The number of domain names across all top-level domains (October 2010).
7 percent – The increase in domain names since the year before.
Internet users
1.97 billion – Internet users worldwide (June 2010).
14 percent – Increase in internet users since the previous year.
825.1 million – internet users in Asia.
475.1 million – internet users in Europe.
266.2 million – internet users in North America.
204.7 million – internet users in Latin America / Caribbean.
110.9 million – internet users in Africa.
63.2 million –internet users in the Middle East.
21.3 million – internet users in Oceania / Australia.
Social media
152 million – The number of blogs on the Internet (as tracked by BlogPulse).
25 billion – Number of sent tweets on Twitter in 2010
100 million – New accounts added on Twitter in 2010
175 million – People on Twitter as of September 2010
7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
600 million – People on Facebook at the end of 2010.
250 million – New people on Facebook in 2010.
30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
70 percent – Share of Facebook’s user base located outside the United States.
20 million – The number of Facebook apps installed each day.
Videos
2 billion – The number of videos watched per day on YouTube.
35 – Hours of video uploaded to YouTube every minute.
186 – The number of online videos the average internet user watches in a month (USA).
84 percent – Share of internet users who view videos online (USA).
14 percent – Share of internet users who have uploaded videos online (USA).
2+ billion – The number of videos watched per month on Facebook.
20 million – Videos uploaded to Facebook per month.
Images
5 billion – Photos hosted by Flickr (September 2010).
3000+ – Photos uploaded per minute to Flickr.
130 million – At the above rate, the number of photos uploaded per month to Flickr.
3+ billion – Photos uploaded per month to Facebook.
36 billion – At the current rate, the number of photos uploaded to Facebook per year.
Source: VentureBeat
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Tuesday, December 21, 2010

7 trends affecting business mobility in 2011

Yankee Group proposes 7 trends affecting business mobility in 2011, based on a US survey.


1. Mobility becomes critical for customer responsiveness

Mainly for

  1. Improving customer responsiveness (52%), 
  2. Providing mobile access to existing applications to improve worker productivity (44%)
  3. Transforming business processes to improve operational efficiencies (28%)
  4. Providing mobile technologies to improve employees' work-life balance (19%) 
  5. Fostering collaboration with customers and partners (18%)
  6. Fostering worker-to-worker collaboration (14%)
  7. Supporting employee-purchased mobile devices for business purposes (9%)


2. Mobile professionals drive mobility forward

Can be categorized in three segments:

  1. Mobile professionals (46%), Senior executives, managers, consultants, other knowledge staff, admin. 
  2. Field Force (36%), Field salesforce, field service
  3. Specialty/other (17%), delivery personnel, drivers, factory staff, physicians.

 Individually Liable Purchases Will Continue to Influence Mobile Device Decisions (58%)

 3. Enterprises embrace consumerization of mobility

For 44% of firms mobility is perceived as a good way to improve employees productivity

4. Smartphone diversity explodes

Among the leaders:

  1. Blackberry OS
  2. iPhone
  3. Windows Mobile
  4. Android
  5. Palm OS
  6. Symbian

iPhone and Android have momentum.

5. Mobile applications fragment beyond e-mail


6. Cloud and mobility collide



7. 4G emerges, but slowly

More managers understand what 4G is and how important it is to enhance productivity of employees.

Conclusion

  • It is important for organisations to make a mobility map
  • In smartphones, consumer vs business is blurring.
  • 4G solutions will be more important than the 4G technology.
  • Cloud for mobile applications will surge a lot in 2011.


Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Monday, December 13, 2010

Some key statistics on mobile growth

MobileFuture a US wireless industry group published this videos providing key stats.

http://www.youtube.com/watch?feature=player_embedded&v=6mCkbrYKQyI

In less than 3 minutes, it shows interesting exponential growth in traffic and the downloading of apps.  For instance, mobile apps downloads jumped from 300 million in 2009 to 5 billion in 2010.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Tuesday, December 07, 2010

10 wireless predictions for 2011

According to Juniper Research, here are 10 top wireless predictions for 2011, followed by my comments.


1. Surging Mobile Data Traffic Will Continue to Test 3G Network Capacity
As they predicted at the end of last year, 2010 was the year in which the surge in mobile data traffic,
driven by the consumer smartphone boom, began to place the 3G networks under severe strain. A
number of network operators have responded by introducing tiered data pricing – a trend which will
undoubtedly increase – but as smartphone adoption continues apace, network capacity will be sorely
tested in 2011. Tiered pricing (and the use of WiFi as capacity relief) may serve to alleviate the problem
to a certain extent, but until we see mass deployments of LTE networks (and, equally important, devices
that are LTE-capable), then operators face a nervous period of attempting to manage the transition.

=Fixed data plans mainly in the US, have seen the exponential growth of mobile data usage.  It may become a problem to US wireless operators.  4G networks would probably charge more for data plan according to speed.

2. Augmented Reality to Enhance Mobile Games and Retail
Augmented Reality, or AR, has largely been used in local search and reference applications thus far, but is
now attracting the attention of the retail industry. Given its potential to geotag products or locations
with brand/campaign-specific information, as we near the end of 2010 a raft of major retailers and brands
(including eBay, H&M and Carlsberg) are releasing apps with an AR element. With Apple opening its
accelerometer and gyroscope APIs to mobile Safari developers, there is also an opportunity for ARenabled web-based apps. Also expect to see an increasing number of AR-based games – THQ Wireless’
forthcoming Star Wars Arcade: Falcon Gunner likely to be the first of many such titles.

=Generation X and Y are avid users of video games. Mobile games is just an extension of their needs.

3. Cloud-Based Operating Systems are Launched
So far mobile operating systems have followed their PC-based cousins, the structure for which was
formulated when the web was in its infancy. Consequently, with the web having taken-off, for some time
now industry figures have been talking about the potential for applications to run from a “cloud”. Google
announced the start of new project, the Chrome cloud OS in 2009; and the latest is that it will be
launched in early 2011. With network reach and reliability reaching a point where cloud-based solutions
can be considered viable, and remote servers already being used to allow the mobile Internet and email,
we believe 2011 will see the launch of the first cloud OS for mobile.

=While for many people Cloud computing represents a hype sector, value-added for cloud computing apps are real such as Google Docs online and on mobile Internet.

4. Mobile Banking will become a “must-have” when opening a new account
Banks in developed countries will harness the power of the app and the smartphone to provide their
customers with a much improved and personalised service experience. The sign-up process will be a
simple box to tick in account opening processes (where it isn’t already) from banks that are keen to
make life easier for customers by proving the ability to manage their money on the move in what might
otherwise be dead time.

= I worked 10 years ago on a Canadian mobile banking project.  The hurdles were endless.  But now banks must move if they don't want mobile handsets and mobile operators becoming the new financial intermediaries.  There will be less talk about mobile commerce and more actions with the global proliferation of smartphones (ie.  Google's NFC chip mobile payment initiative) .

5. Mobile Devices Begin to Replace Credit Cards
2011 looks like the year when, in some countries at least, using your phone as a credit card for lower
value purchases will become a reality. Google recently announced that NFC (Near Field Communication)
technology will be supported in the next release of Android – 2.3 or “Gingerbread”; a natural step, given
it already offers several mobile commerce apps and services including shopping, coupons and products search. Also, Nokia’s C7 handset has an NFC chip included, which will be activated in 2011, and rumours
of Apple’s next iPhone including NFC refuse to die down. A word of caution: it won’t all happen at once
as stores need to deploy contactless readers, and more problematically, it is dependent on user
preference; however, as with Bluetooth and cameras, we will see NFC in new devices whether we want
it or not.

=Same as #4

6. Mobile Handsets Become Even More Sensitive
Locational and sensory features on smartphones, such as, accelerometers, gyroscopes, and GPS, have
been key drivers in application development and handset manufacturers will be keen to add more “killer”
features to their devices to give them that edge. With the aforementioned features becoming “as
standard”, vendors are already looking to incorporate others, such as, proximity, temperature,
biometrics, 3D displays, and projectors, into their handsets.

= location-based mobile apps with GPS can bring value.  But, there is still a lot of uncertainty in the value of such start-ups as Foursquare where you can get the "title of mayor" of your Starbucks location after 20 visits in the month... and a $2-$3 coupon.

7. Mobile Lottery Tickets Sales to Soar Fuelled by Deployments in US, Europe, and China
With lottery sales from traditional distribution channels in decline in many developed markets – notably
the US – national/state lottery organisers are anxious to explore new means of distribution, and Juniper
Research believes 2011 is the year when mobile lotteries will hit the mainstream. As consumers across all
age ranges become more comfortable with browsing for content and making purchases via the mobile
handset, this major hurdle to mobile lotteries will begin to disappear. We expect a raft of mobile lottery
launches across the US and Europe, while VODone’s existing service in China (which already has more
than 10 million registered users) is likely to experience further significant growth.

= online gaming is huge, mobile gaming is growing and so will mobile lottery.

8. Mobile-Specific Threats Lead to Demand for Mobile-Specific Security
With the growing number of open WiFi networks, and antivirus vendor Kaspersky reporting the first
virus designed to disrupt Google’s Android operating system, the risks for smartphone users will increase
in 2011. Antivirus and firewalls have been a “must-have” for PC users for some time, and with mobile
handset featuring a wider array of connectivity options – and less secure ones – the lure for vigilantes and
criminals is even greater. In light of this, anti-virus software vendors such as Kaspersky and McAfee are
likely to make a concerted effort to sell into the mobile space in 2011.

= It is not a coincidence that Intel recently bought McAfee in 2010.

9. Buyouts Take Social Purchasing to a New Level
Google was heavily rumoured to be keen on purchasing Groupon, a company which sends users offers on
products and services, but rather than providing a coupon, manages the transaction, taking a share of the
proceeds. We expect a similar impact on this model from a Google acquisition as we saw with mobile
advertising, when it purchased AdMob.

= The intersection between mobile commerce and social network, combined with mass personalization of offers is and will create a lot of value.  Groupon rejected a $6 billion offer because they sold $2 billion coupon in 2010 and think the value of the firm is much higher.  An IPO at the right time in 2011, may crystallize this.

10. More Vendors Develop a GreenHeart
Sony Ericsson’s GreenHeart mantra lead to the Sony Ericsson Elm, a handset made from recycled plastics
and free of hazardous chemicals, and comes with a low power consumption charger, reduced packaging,
some eco-aware apps and an e-manual on the phone instead of a printed guide. Given this move, we
expect other vendors to go down a similar route, in order to appeal to the increasingly-environmentally
conscious consumer.

= Becoming more green is a social pressure and a value added for customers.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com