What are the most common applications that mobile users want in the USA?
Receiving ringtones/wallpapers/screensavers: 40%; mobile alerts 25%; access content 20%; enter contest 8%; poll 7%; Coupons/special offers 5%; Purchase poducts/services: 9%; Play interactive games 9%.
Mobile Internet and Content Consumers are More Likely Male, Younger and Higher Income than Mobile Device Owners Who Do Not Access the Mobile Web.
The rich platform offered by the mobile Web is demonstrated by Going Mobile’report skey findings:
•Accessto the mobile Web is widespread and usage will continue to grow in 2007 and beyond.
•Advertising works on the mobile Web –both in terms of receptivity and action
•Brandsplay a significant role in driving mobile Web activity
•Peopledepend on the mobile Web for key content and are actively registering, personalizing and paying for contentMobile Internet is Not Replacing Time with the PC Internet –it Increases Overall Web Use.
Income is a Key Driver of Expected Increased Time with the Mobile Web. In the US, Weather and Sports are Most Accessed, Followed by News & Entertainment. In the US, Weather and News Have Significant “Mobile-Only”& “Both”Audiences; Sports & Entertainment Also Ranks High for “Both". Mobile Internet Users are Heavy Consumers of Content across Verticals –both via Mobile and PC Internet. US Users are More Likely to Personalize Content; Paying for Content Differs Between US and Europe. US Mobile Web Users Personalize Sports Content the Most, Followed by Weather and Stocks; Most Purchased Content is Tech, Product Info and Lifestyles. US Users Exceed Europeans in Accessing Top Mobile Content Categories, Except Stock Quotes.
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
No comments:
Post a Comment