1-The Internet will offers more applications.
2-The social network sector is due for an important transformation.
3-The entreprise sector will adopt massively the social networks
So, social will still prosper but it will evolve a lot.
George Colony suggests that in each decade we saw the turnaround of a major infocom player. In the 1980's it was Intel, in the 1990's it was IBM, in the 2000's it was Apple and he suggests in 2010's it could be Microsoft, but it would necessitates a leadership transformation.
Social networks have reach maturation in term of users' time and penetration rate among population (over 80% in US and Canada for example).
Social start-ups who don't understand this new rule and consider there is a social bubble will disappear. Strong business models are pre-requisite for post-social survival.
In order to use the Internet more effectively and efficiently, Internet applications (web applications and mobile applications) will prosper.
Forrester provided a graph Total offerings versus Strategy of the major infocom players. While Apple is at the top with a strong offering and a strong strategy, luck helped also Steve Jobs. Apple did not really anticipate the proliferation of mobile apps. However, the business model of Apple could leverage that unanticipated new trend.
To watch the whole video from Le Web conference see:
http://youtu.be/2XZNsBz0aGw
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
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