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iPhone, iPod Touch and iPad apps are now more popular than the most popular TV shows

     

According to a survey by Flurry, the aggregated audience of users of Apple iOS operating system on a daily basis has reached over 19 million. They spend around 22 minutes a day on average on these applications. It is a survey of around 20% of the apps, so we can affirm than Apple's users have surpassed the audience of popular TV shows such as American Idol, which is a very interesting fact for advertisers.  Apple Applications Store has been opened only 2 years ago in July, 2008. While TV shows air around 22 episodes per year, Apple's apps are available 365 days per year. 


Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com  

Who is still the leader in smartphones?

Blackberry is still the most popular operating system (OS) platform for smartphones around the world with a presence in around 70% of firms in North America and Europe in Q1 2010. However, among consumers and business smartphones users, RIM is also the leader but is challenged by the growth of Android of Google.  Even though Apple experienced fast growth with its iPhone, they lost a bit of market share between May and August this year.  Finally, Microsoft just announced the launch of Windows phone 7 which resemble Android http://news.yahoo.com/s/ap/20101011/ap_on_hi_te/us_tec_microsoft_phones

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com