iPhone, iPod Touch and iPad apps are now more popular than the most popular TV shows

     

According to a survey by Flurry, the aggregated audience of users of Apple iOS operating system on a daily basis has reached over 19 million. They spend around 22 minutes a day on average on these applications. It is a survey of around 20% of the apps, so we can affirm than Apple's users have surpassed the audience of popular TV shows such as American Idol, which is a very interesting fact for advertisers.  Apple Applications Store has been opened only 2 years ago in July, 2008. While TV shows air around 22 episodes per year, Apple's apps are available 365 days per year. 


Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com