There was an interesting article in the NY Times about the new strategy of Amazon concerning publishing. They are more and more competing, not only with bookstores, but also with publishers. They are cutting the middleman by signing publishing contracts directly with authors. With the proliferation of tablets, ebooks are more popular than ever. Amazon can control most of the value chain: the reading device the Kindle Fire and the distribution online channel.
Amazon just started giving all authors, whether it publishes them or not, direct access to the Nielsen BookScan sales data, which records how many physical books they are selling in individual markets (cities). It represents a one-on-one communication between authors and their fans that used to happen only on book tours. Recently, Amazon made an obscure German historical novel a best seller without a single professional review.
http://www.nytimes.com/2011/10/17/technology/amazon-rewrites-the-rules-of-book-publishing.html?pagewanted=all
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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