www.vuru.co is a Canadian web site that assess stock investment ideas. Using a simple and easy-to-use page for each stock, Vuru lets self-directed investors start an analysis over a company. Assumptions can be tweaked, and compared to other stocks, giving the investor comparative analysis he doesn’t get from Yahoo or Google Finance.
As other FounderFuel (VC incubator) sites, there’s also a focus on distribution, with the startup announcing distribution deals, from universities, to popular investment sites. The service also received accolades and good press from the investment community, making it apparently a good investment tool for self-directed investors. That’s a market of 44 millions in North America alone.
I tested the web site for many stocks. The information overall is good, even though I do not agree with several recommandations (Stocks over 70/100 are strong buy; and below 50 are not buy recommandations). For instance, Quebecor has a 23/100 rating according to Vuru, but I find it a strong buy, according to my own analysis.
To summarize, Vuru is am interesting investing web sites where you can find good financial information and some analysis more quickly. However, the stock recommandations should not be followed blindly. It represents a good starting point for more analysis.
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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