According to Forrester Research, smartphones and tablets consumers will reach a billion global consumers by 2016.
"Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. These systems of engagement help firms empower their customers, partners, and employees with context-aware apps and smart products. To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an "office of the chief mobility officer" to implement an enterprisewide mobile strategy. This team will coordinate the business and technology investments under a "design for mobile first" mantra that delivers four immediate benefits:
1) fuel profitable growth with stickier offerings and mobile self-service;
2) move faster along the mobile learning curve;
3) aggregate mobile project budgets to fund needed engagement technology; and
4) grow from an IT group focused on systems of record to a business technology group focused on systems of engagement".
Infocom Intelligence covered the Canadian wireless market in a 2007 report, analyzing technologies and strategies. The report is available online for US$85 (with taxes). For more information see http://www.infocomintelligence.com/newreports.htm
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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