Wednesday, February 22, 2012

Social gaming will reach around 5.5 billion in 2015

The US social gaming market will blow past $5.5 billion in 2015, according to a new report by BI Intelligence. The social games market, including smartphones, will more than double from last year, where BI estimate it was $2 billion.

-Social games will disrupt the traditional gaming industry, by turning gaming into a service and making it free-to-play.

-Social games will break into the mainstream, as new kinds of games appeal to new audiences beyond today's, including hardcore gamers.

-Monetization will improve as more people pay and as social games advertising becomes valuable.




Zynga is well positioned to benefit from this growth, but it will face better competition.

Read more: http://www.businessinsider.com/the-social-gaming-market-will-explode-to-5-billion-by-2015-2012-2?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI%20Select%202012-02-22#ixzz1n8yuQKu5


Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

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