According to Emily Bell, professor of journalism at Columbia University, print media owners should provide more power to managers of their online media properties. Miss Bell was director at the successful journal The Guardian. This journal launched a digital version and gave a lot of exposure to online citizen journalism, similarly to the Huffington Post. Both digital newspapers allowed anyone to submit opinion or commentary pieces and have their blog posts run just besides the traditional columnists employed by the papers.
Several media players view their online division as risky. According to Miss Bell, it is their print division which is more risky in the medium and long term.
“Its useful to have the digital skills,” she said, “but it is more important to have a digital mindset.”
Source:
http://gigaom.com/2011/03/04/newspapers-need-to-be-of-the-web-not-just-on-the-web/
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
A blog on the convergence of info-communications industries: communications, computing, electronics, entertainment, publications and education. Strategic, technological and financial analysis. English and French blog. Cette chronique traite de l’évolution des industries de l’information et des communications et couvre des aspects stratégiques, technologiques et financiers, comme l’économie du savoir et de l’innovation. L’auteur est Associé principal de Infocom Intelligence.
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